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Marketing & Lead Generation
A comprehensive guide to marketing yourself and generating the high quality leads you want.
It can feel intimidating when you’re ing out as a design professional trying to land those first gigs. It’s hard to know where to . Without an established reputation to back it up, how do you get clients to put their trust in you?
You’ve got the skills. You’ve done the training. You’re ready to put your design expertise to work.
Now comes the hard part.
You know the classic movie line: “If you build it, they will come.” Well, that might work for a group of baseball player ghosts, but it’s not the case in the business world of design.
Unfortunately, creating good work just isn’t enough in and of itself. You have to be able to sell that work to people. And before you can sell it to those people, you have to be able to reach them. And in order to reach them…well, you’ve got to know who they are.
Your perfect client DOES exist.
Think about what you want your business to look like. What type of clients get you motivated and excited? What type of clients will help your business to continue its growth? Figuring out the answers to these questions is the of the process of marketing yourself to exactly the kind of client you want and in turn getting the kind of career you want.
This isn’t a one-way street. Sure, you have a product to sell, but you also have a brand to build.
In this lecture series, Chris Do and Ben Burns will combine their decades of experience to teach you how to market yourself and land the leads that will convert into business.
This is a class for new and new-ish designers looking to their business and experienced designers looking to ramp up their business and the quality of their clients.
What you get:
4 – Part Lecture
Featuring the dynamic duo of Blind’s Founder & CEO Chris Do and Digital Director Ben Burns, this lecture series takes you through the process of determining your ideal client and the many channels you have to contact them.
Follow along and build your own marketing strategy as Chris and Ben pelt you with knowledge bombs.
Move forward with Chris’s recommended reading and resources to follow up on your plan.
Why should you take this course?
If you are happy with the quantity and quality of your leads, this class isn’t for you. But if you worry about where your next design job is coming from, your inbox is empty and your phone isn’t ringing, keep reading.
We all graduate from design school with the mindset that as long as we produce great work, more work will come. Unfortunately, that’s far from the truth. If you’re ready to up your game, hustling, and produce consistent, quality leads, this three-part video class is for you.
Chris Do is an Emmy award winning designer, founder and CEO of Blind, Inc., where he oversees the creative and strategic direction of the company.
Mr. Do currently serves on the board and is an advisor for organizations including: AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Saleshood, Santa Monica College and Woodbury University.
He received his BFA from Art Center College of Design in Graphics/Packaging, where he has taught Sequential Design for over a decade. He’s lectured at: California Institute of the Arts, LA Art Institute, Siggraph, Otis College of Design, MGLA, Cal State Los Angeles/Northridge and San Diego City College.
Prior to forming Blind, Mr. Do worked at Cole & Weber, Seattle as an Art Director, Epitaph Records as a designer and freelance designer at broadcast design firm, Novocom and R/GA LA under Kyle Cooper on main titles such as The Island of Dr. Moreau, Celtic Pride and Eraser.
- Welcome to Business Bootcamp: Sales and Marketing! (7:38)
The Big Misconception (5:16)
Inbound VS Outbound (5:09)
The Conversion Funnel (5:30)
Do you know who your ideal client is? (6:57)
Figuring out your ideal client’s identity (11:59)
Do you know everything you need to know about your ideal client? (10:29)