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Your Google Shopping Traffic Isn’t Converting? Here Is Why…
Shopping Ads seem like a match made in heaven for online stores. They show exactly what a potential customer is looking for: a product 🤓
Just click one of the Shopping Ads and whip out your credit card!
That’s, of course, assuming that the people that click on these ads are ready to buy.
And here is where things take a different turn.
Out of the box, traffic that comes from Google Shopping campaigns does a lot worse than traffic coming from Google Search Ads campaigns:
Comparison of a “out of the box” Google Shopping and a Search campaign
As you can see in the screenshot above, the overall return is a lot lower (even negative) for the Shopping campaign.
You can try to fix this with negative keywords or changing your bids (= cost per click) but these tweaks won’t fix the deeper issues that campaigns like these are suffering from.
If your results are similar, don’t count on Google to help you out. When things don’t work, their default suggestion is to spend more money.
But if your campaigns weren’t profitable before, adding more money will just make the problem worse.
So what you need is a smarter way to optimize your campaigns.
How To Crack The Google Shopping Black Box
To get better results you need to make sure that the right products (the ones with the best margin) appear for the right search queries (that bring buyers to your site) at the right price (the lowest that you can get away with).
That process starts with getting the basics of your campaigns right, your account structure.
Account structure, the ground level of our Optimization Pyramid
Once you get this right (by working on your product feed and campaign settings), all of the next levels and time you put into optimization will only increase the return you’ll get from your ad spend.
But get this wong and you will have no option but to take Google’s advice and overspend on traffic that doesn’t convert.
Or, you can always pull the plug and not advertise with Google Shopping.
But I know you’re here to learn how to get Google Shopping working for your business. You know these campaigns have potential, but you don’t know how to get it done.
And to get your campaigns to the point where you’re bringing in profitable sales often requires a lot of investment, testing, and patience.
You can do it al on your own, but you’ll probably make a lot of the same mistakes that I have made over the last 8 years.
These mistakes are expensive (think $1,000 and up), slow you down and prevent you from focusing on the other parts of your business.
But the good thing is that you can easily avoid the biggest mistakes if you know what to pay attention to.
That’s why I created the Google Shopping Success course.
Introducing Google Shopping Success
Advertise Your Products, Get High-Quality Visitors & Make Profitable Sales
Google Shopping Success is a self-paced online video course to learn how to use Google Shopping to generate profitable sales.
To do that I’ve created 40 in-depth video lessons in which I’ll guide you through every step of the Google Shopping process.
Every lesson covers a single topic and teaches you how to go from nothing to running campaigns that attract buyers to your store.
The Google Shopping Success course
The course works with all ecommerce platforms
Meet your instructor
👋 I’m Dennis Moons and I’m the founder of Store Growers.
That’s me speaking to an awesome crowd of entrepreneurs
I’m an ecommerce PPC expert and have been running Google Ads campaigns for over 8 years.
During this time I’ve managed more than $3.5 million in ad spend for my own businesses and those of clients.
As an official Google Partner, I’ve worked with +60 clients ranging from small ecommerce businesses ran by solo entrepreneurs, all the way to global brands with huge marketing budgets.
And today, I’m teaching all of my strategies, tactics, mistakes, and hacks through articles, courses, speaking and coaching.
- Online store owners
- In-house marketers
- Agencies and consultants
What our students are saying…
I purchased this course to improve my knowledge of Google Ads for ecommerce businesses and I was not disapointed.
Dennis shows you the step by step process, from setting up your product feed to running profitable shopping ads for your store.
Quinton Marks – PPC Freelancer
I’m still just getting started with the course, but from what I have already seen it’s great…especially for a complete newbie like me.
Thank you so much for making this 😊
Lisa G. – Online store owner
The Google Shopping Success Course
Setting Up For Success
With Google Shopping, getting the technical parts right is often a huge obstacle.
That’s why I broke down every step of the setup process: how to create a product feed, how to send it to Google and how to make sure you can track the results of your campaigns.
In this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.
It doesn’t matter which ecommerce cart platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re on a different ecommerce platform.
If you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.
Lessons in this module:
- From Product to Product Ad
- Product Feeds 101
- Setting Up Google Merchant Center
- Product Feeds on Shopify
- Product Feeds on Woocommerce
- Product Feeds on other platforms
- Fixing Problems in Google Merchant Center
- Setting Up Google Ads
- Setting Up Google Analytics
From Launch To Sales
Once you’re done with the setup, you’re ready to dive into Google Ads and launch your first campaign.
After launch, I’ll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.
This ensures that your campaigns improve over time and generate the results you need.
You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.
Lessons in this module:
- Under The Hood
- Launching Your First Google Shopping Campaign
- The Optimization Pyramid
- Account Structure
- Bid Adjustments
- Your Optimization Routine
- Tracking sales with Google Analytics
Save And Scale
With your campaigns launched and the basic optimization is taken care of, it’s time to take them to the next level.
In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.
If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, essential to get ahead!
Lessons in this module:
- Custom labels
- search query level bidding
- Product Feed Optimization
- Competitive research
- Star Ratings
- Merchant promotions
- Google merchant center feed rules
- Data Feed Tools
- Target ROAS Bidding
- Product level ad groups
- Showcase Shopping Ad Type
- Advanced Google Analytics
- Pulling The Plug
Beyond Google Shopping
If you have well-optimized and profitable Google Shopping campaigns running, it’s time to look beyond.
In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.
Lessons in this module:
- Dynamic Remarketing
- Static Remarketing
- From Shopping To Search
What our students have to say
I am excited to see the results of making these changes as well as implementing the rest of the action items in the course as I go through.
I recommend this training to anyone who wants to set up, optimize and scale successful Google Shopping campaigns to keep happy clients.
Jessica R. – Agency team lead
What I especially liked about the course is that the videos are bite-sized. Not too long (so I can fit it in before doing other work in the morning) and not too short (so you learn something valuable with every lesson).
Also, whenever I had a question, Dennis responded to me in a quick and helpful way.
Evelien M. – Marketing manager
I was looking for a ‘straight to the point’, no fluff course from someone who has learned the hard lessons and can give me the fast track, and these completely delivered.
Rich Fraser, Ecommerce owner
As part of this course, you’ll get access to the following bonuses:
- Access to our private student community
- Setup checklist
- Optimization checklist
- ROAS calculator
- Product feed template
All of these extras make it easier for you to apply the information in this course to your own campaigns.
Bonus #1: The Google Shopping Success Community
The course is great (trust me 😎) but there will always be questions or doubts that pop up while you’re learning how to do Google Shopping well.
The Google Shopping Success Community aims to answer these and more.
It’s an exclusive Facebook group for students of this course that allows you to:
- Get answers to your questions
- Learn new things
- Connect with fellow students
Access to this community is included in the price of the course.
Bonus #2: Checklists
The Setup checklist will make implementing the course even easier. You’ll have a good overview of every part, making sure you don’t skip any important parts.
The Optimization checklist is a great tool to make sure you’re not forgetting to improve your campaigns in the days, weeks and months after launch!
Bonus #3: ROAS calculator
This spreadsheet will help you crunch the numbers to translate your profit margins into the ROAS targets.
These calculation aren’t rocket science, but having them in a spreadsheet makes it easy to run different scenarios.
Money Back Guarantee
My number one goal is to help you be successful with Google SHopping.
So if you’ve gone through the course, have put in the work but still can’t make things work, let me know.
I’ll happily refund your money up to 30 days after purchasing.
Join The No. 1 Google Shopping Course On The Market
When you join, you’ll get instant access to our course area with:
- 40 up-to-date video lessons
- 5+ hours of HD video content
- High-quality English subtitles for each lesson
- Notes & links to expand on topics discussed in each lesson
- Access to the Google Shopping Success Community
- Bonus checklists for Setup & Optimization
- ROAS calculator
The Google Shopping Success course is available for $249 USD (VAT will automatically be added where applicable).
For that you get:
- Lifetime access to the course
- Free access to future updates and new videos