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Does this sound like you?
You can spot an amazing website when you see one, but you have a hard time creating that kind of work on your own.
You don’t feel like you have what it takes to create websites you could confidently charge high prices for.
You cringe every time you face a blank canvas, and can’t break up with templates and comparing yourself to other designers.
You dread client calls because you struggle to justify your rates, communicate your value, and explain why clients should hire you.
You want to master all that goes into creating stunning websites, but there’s just not enough time to go through all the design blogs out there and read the Everest-sized pile of design books on your nightstand.
You feel stuck with micro-managing clients that want you to do exactly as they say, inevitably leading to average designs.
And above all, you want to create awesome work that moves the needle for your clients – and gets you paid accordingly.
The thing is… You have no idea where to start.
“Do I lack the talent to create that kind of great work?”
“Do I need to enroll in design school?”
“How many years of experience do I need before I finally feel like an expert?”
Well, let’s talk about the elephant in the room…
What really goes into designing the kind of website clients happily pay high prices for?
Is it mimicking the cool projects and trends you see on Awwwards?
Is it learning the newest, shiniest design software of the week?
Is it spending four years (and a whole lot of money) attending design school?
I’ve been designing websites for clients for nearly 17 years. And just in the last 3, I’ve made over half a million dollars while at it.
I don’t say this to brag, friend, but to show you what’s possible when you master the 3 things that truly matter when it comes to designing the kind of website that clients happily pay high prices for. — to provide big-bucks-worthy value to clients.
And what are those things? I’m glad you asked…
Designing through strategy instead of templates
$10K websites are designed with a strategic process that keeps client goals front and center, and ensures they’ll 10x their investment in working with you.
Mastering the fundamentals of good web design
Beautiful, functional websites don’t happen by accident. There are principles and disciplines you need to master to get there, like UX, graphic design, writing, development, and more.
Knowing how to work with $10K clients
Communicate and present your work in ways that make the value you provide value crystal clear. Then provide results that match and exceed their expectations.
It’s easy for me to “spill these secrets” on you, as if you could just take that stuff, Google it, and instantly create magic in your next project.
But from personal experience, the truth is that it doesn’t work like that.
Now yes — I was fortunate enough to spend 4 years immersed in that stuff at a top-of-line design school (paying tens of thousands of dollars for it). And I had to spend nearly two decades of experience and trial and error to learn these lessons.
But do you have to do the same?
No. You don’t.
Here’s a crazy idea…
What if you could peek behind-the-scenes of how real-life $10K, $20K and even $30K websites are sold and created?
What if you could learn the exact process and skills you need to ditch the templates, and start confidently creating your own beautiful websites from scratch while being financially rewarded for it?
And what if you knew, deep down, that you had what it takes to create the kind of website that would could see how to confidently design websites that 10x your clients’ investment in you – leaving you both more successful?
Would you finally feel confident in your web design skills and increasing your prices?
I ask because I know this could be you…
Feeling confident in your design skills and going beyond the template
Feeling like a total pro – because you became one!
Standing out and becoming the go-to expert in your niche
Confidently leading $10K website projects
No longer browsing Dribble, and feeling like you couldn’t create anything nearly as awesome as what you see there
Putting the final touches on projects you’re damn proud of
Owning a portfolio of projects you’re proud to show
The $10K Website Process
The $10K Website Process is the exact method I’ve built up from 17 years of experience as a web designer, and applying what works to generate over $200,000 in yearly revenue from web design projects.
After this course, you’ll be able to…
Hold strategy sessions with your clients
Strategically design beautiful websites
Tell compelling stories with your designs
Position yourself as a high-value expert
Lead design, content, and development in your projects
Confidently work with $10K clients
Deliver delightful user experiences through your websites
Ditch the template and own your craft with unique layouts and bold visuals
Marketing Design Lead
Lead Designer, InVision
It’s design school, minus 4 years
The $10K Website Process course includes 66 videos (over 12 hours of video content!) that SHOW you exactly how I design beautiful, strategic websites for my clients.
This isn’t a compilation of design tips or inspiration websites for you to borrow ideas from. You can find that anywhere.
I’m going deeper and giving you a comprehensive look into the exact process, best practices, and methodologies I use to design $10K (and 20k and 30K) websites in my own business.
What you will learn
Everything you need to succeed
How to Design a $10k Website
Discover the exact process, and mindset necessary to build high value websites.
Defining a Winning Strategy
How to run a strategy session with your clients to clarify and align on the website goals.
Telling A Compelling Story
How to turn your client goals into content that will keep visitors engaged.
Structuring Your Website Usefully
Apply UX best practices to structure your content and guide visitors towards goals.
Making The Website Beautiful & Memorable
Master design fundamentals such as color, type, layout and image-making to create visual impact with your designs.
Manage the development process to ensure that the website ends up looking and preforms as you envisioned.
Working with $10k Clients
Sell high value websites and manage client relationships & expectations during the project.
Access To Private Community
Hang out with other designers working to improve their craft and master The $10K Website Process. Our private FB group is your space to exchange insights, feedback, and design critiques with peers and expand your network for referrals and collaborations.
Templates for Proposals & Presentations
Ready-to-use templates you can use for your next web design project to nail your project proposal and present your work confidently.
Exclusive Training: Finding Clients
“Who pays $10K for a website?”, you ask. In this 60-minute video training, I’ll tell you not only who, but also where to find these clients and close projects with them.
Exclusive Training: The Perfect Portfolio
A 60-minute video training with the direction you need to create an impactful portfolio that helps you attract amazing clients and land exciting projects.
Design Critique Vault
Get access to video recordings of all the website reviews I deliver to students of The $10K Website Process. Learn from my feedback and by watching the process in action.
tons of value
Yes, sure is, friend.
You’ll walk away from this course with a clear picture of what it looks like to plan, design and deliver websites you feel confident charging high rates for.
I’ve created The $10K Website Process so you can seriously level up your web design skills – and then do the same with your rates.
Step-by-step proven process
Real client work examples
Feedback from a community of peers
ACCESS to feedback from Ran
Now is the time for high value web design
Let me tell you why…
Every business needs to be on the internet
80% of consumers research a business online before making a purchase.
83% of the small business owners with a website feel they have a competitive advantage on those without one.
GoDaddy Global Small Business Report
Over 60% of small businesses without a website plan to get a website in the next year.
4 out of 10 small businesses worldwide don’t have a website.
GoDaddy Global Small Business Report
The DIY route won’t cut it for these businesses. They need good design to succeed
75% of users admit to making judgments about a company’s credibility based on their website’s design.
Small businesses see a 17.5% increase in average sales when they invested in design.
Organization for Economic Co-operation and Development
Every dollar invested in design brings 100 dollars in return. That’s an ROI of a whopping 9,900 percent.
Only 16% of small business owners have a website that they’re proud of.
ChannelBiz UK Survey
I’ll connect the dots for you, friend:
As a web designer, you have a golden opportunity in your hands right here, right now.
You just need to up your game to take advantage of it
The $10K Website Process is for you if…
You’re ready to go beyond cookie-cutter templates and scouring inspiration websites.
You want to offer creative strategy as part of your web design process, and be paid for it.
You want to learn how to design websites from someone who has delivered dozens of successful projects. Someone whose skills you trust.
You’re ready and willing to put in the time to apply the lessons in this course and refine your craft project after project.
You want to design better websites without spending years in design school.
Am I hearing a resounding “yes”? Then friend, the $10K Website Process is for you.
On the other hand, you’ll probably want to click away if…
You’re already creating websites you love and can’t imagine a world where your process could possibly be improved.
You’re looking for a marketing course to help you find clients and promote your design business.
You’re happy being “the hands” and delivering exactly what clients ask for, by the pixel.
You’re not willing to commit to putting into practice what I’ll teach you (you won’t learn by just watching the videos)
You’re after pricing advice to help you charge more for the work you’re currently doing, the way you’re currently doing.