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[Download] Ray Edwards – Copywriting Academy 2

Ray Edwards - Copywriting Academy 2

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How to Manufacture Cash Flow on Command


According to the US Bureau of Labor and Statistics, only 30% of small businesses will survive.

Of the 70% that fail, 82% fail because of “cash flow issues.”

In other words, they run out of money.

What if I told you there was a skill you can develop that virtually ensures you will never run out of money?

What if this skill could give you the power to create cash flow on demand?

What if you could accomplish this near-magical feat at zero cost… no additional staff, inventory, advertising, or other expenses required?

Well, I have such a skill. And I have taught it to many people. Now I’m willing to teach it to you. Here’s the story….

If you’re still not making the money you want in your business… if your solo professional practice isn’t providing you with the freedom and profits you dreamed of…  if your platform isn’t bringing you income if your launches are more of a “failure to launch”…

Even if you’re doing well, but just know there’s more

The Copywriting Academy solves all these problems for you.

This Proven SYSTEM Cranks Out All the
Cash-Creating Copy You Need

This is not just a course, and not just a coaching program – it’s a system for writing copy.
Any and all copy you need for your business. The Academy is right for you if…

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    You’re planning to do a “Jeff Walker style” Product Launch and you want to be sure you nail the copy.

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    You are an entrepreneur, small business owner, or solo professional and want to write your own copy (granting you the power to create “cash flow incidents” on demand).

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    You’re a subject matter expert who is building a Platform – and you don’t want to smear your good reputation with sleazy, cheesy sales copy.

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    You’re a writer (fiction, non-fiction, inspirational, how-to) and you want to sell more books without compromising your craft.

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    You sell products, training or services in a “soft topic” market (like creative and spiritual work… plus art, music, or counseling).

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    You’re a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest “social-friendly” copy techniques, and how to attract higher-paying clients by the dozen.

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    You are a certified professional or work in a highly-regulated industry, and find other marketing and copywriting courses ignore the important compliance issues you face. (We’ll help you market effectively, keep your license safe, and show you how to stay classy!)

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    You want to tap the profit-pulling power of compelling copy, but don’t want to shell out $50,000 (or more) every time you need sales copy written.

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    You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results.

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    You plan to hire outside pro copywriters, and want to know the “inner secrets” of their craft – so you can know for sure if you’re getting the real deal (and avoid getting ripped off!).

Write Copy That Sells…
Without Selling Your Soul

Let’s face the facts.

You know you need to write powerful, persuasive sales copy in order to sell your products and services. You probably know that you can change no other part of your marketing, but just replace mediocre copy with great copy, and sales skyrocket.

But there’s a problem.

The problem is most sales copy sounds sleazy and overhyped. We’ve all seen the crazy sales copy online that seems to scream “scam”. Maybe you are afraid that when we talk about writing sales copy, that’s what we’re referring to. Heaven forbid!

That style of copywriting may have worked at one time on the Internet, but its effectiveness is diminishing rapidly, and the power of that sort of marketing has already seen its day.

To succeed in modern times, you have to understand that your audience is smarter. They demand more respect than ever before. And they have always deserved it.

Today, the most powerful copy is heart-centered, not manipulative, yet powerfully persuasive.

This represents the convergence point of the needs of your customer, their desire for a solution, and the benefits of your product or service.

Communicating this convergence is the heart of powerful copy.

Before you disregard that as nice-sounding poppycock, stick with me. Consider this…

Here’s the Cost of Not Solving the
“Copy Problem”


What’s the potential cost of not solving your copywriting problem?

Everything, incalculable, astronomical!

That can be the cost of not solving your “copy problem.”

Is it really that important? You bet it is. The words on your site sell your products and services -whether those words are typed out, spoken in an audio file, or form the script of a sales video.

It’s easier to understand the reason a web business fails if we understand how it got messed up to begin with.


Here’s how it happens for most online businesses:

  1. Someone has a bright business idea.
  2. That same someone plans their business carefully.
  3. Then they slap up a website… usually a free one they got from their web host, or one their nephew made for them.
  4. And then they sit back and wait for the orders to roll in.

Guess what happens next?

Nothing, that’s what!

Most websites are like a Western Ghost town. You can practically see the tumbleweeds blowing down the empty streets.

Words or Design: Which Will You Choose?

Pop quiz: what’s the most important thing on your website?

Is it the pictures? The videos? The graphics? Or is it the words?

If you could only choose one element for your website… if I said, “Choose! You either get pictures, or you get words – but you can’t have both. Which is it?”

I hope you answered, “The words.”

It’s the Words on Your Site That Do the Selling!

The problem is, of course, coming up with just the right words.

Direct response advertising experts know that changing just one word in a headline, or “tweaking” one paragraph or layout element can result in sales increases.

But before we get into the secrets of what makes a great ad (and make no mistake, your website itself is indeed an ad), let’s ask (and answer) a more basic question…

Is It Possible You’re Only One
Sales Letter Away from Freedom?

One of my copywriting colleagues says, “You’re only one sales letter away from being a millionaire.”

I happen to think that’s true.

But let’s even tone it down just a bit…maybe believing you’re a “sales letter away from being a millionaire” is a little too much of a stretch for you.

Can you get your mind around this: you very well may be one (or two or three) sales letters away from financial freedom.

Think about that. Could one sales letter give you the freedom to quit your day job?

Could one successful sales letter pay off your debts?

Because I believe good sales copy is the one critical piece of leverage that can mean the difference between success and failure online… I call Copywriting a “Master Skill.”

Once you can write compelling sales copy, you can create money virtually “on demand.”


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    Need some cash for a vacation? Come up with a promotional idea, write the copy for it, and put your copy in front of your audience!

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    Tax man knocking at your door? Write some copy making a compelling offer, send the email, and watch the dollars flow into your inbox.

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    Want to increase your income dramatically, without increasing your ad budget? Write a new piece of copy that converts browsers into buyers…and your bank balance fattens up like magic.

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    Just need cash FAST? Write copy for someone else and pocket $5,000 or more for writing a simple letter like this one! (I’ll show you how to get these clients.)

“I love Ray Edwards! I’ve used his amazing resources to take my sales to the next level. Somehow, he makes copywriting seem simple, and fun. Highly recommended!”

Cliff Ravenscraft
The Podcast Answer Man

“Ray Edwards knows how to ethically sell. There’s nobody better… so you make more sales, help more people & feel great about the impact you’re having.”

Stu McLaren
Creator, Tribe

“There are relatively few copywriters who get results. Among them, Ray is part of a smaller group still: those who do it with class.”

David Garfinkel
Founder, World
Copywriting Institute

How I Sold Over $200 Million Using the
Power of Copywriting

I learned my skills as a copywriter in the world of broadcast radio, where I worked for over 30 years. Then, when the Internet strangled the life out of radio, I made the move to the Internet. I began working freelance, to write copy and marketing campaigns for some amazing folks, including:

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    Tony Robbins

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    Michael Hyatt

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    Jeff Walker

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    Dan Miller

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    Jack Canfield

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    Robert Allen

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    Mark Victor Hansen

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    Frank Kern

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    Stu McLaren

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    …and many more!

I have been blessed with some astonishing clients, who run incredible businesses, and together we have sold an estimated $200 million or more in products and services since I began doing this.

I’ve also had the opportunity to learn from each of these clients, and the many others I worked with whose names you may not recognize. But even the most obscure clients had something to teach me. I venture to say I’ve had more “behind the scenes” access to multimillion dollar businesses than 98% of people working in marketing, copywriting, and advertising.

It’s been one heck of a fun ride.

And now, you’re invited to join me, as I reveal the secrets of writing persuasive copy.

Let Me Show You How I Do It

Now, I’m going to show you how I write those words; and you can write them yourself, for your own products and projects…you can even write for others if you choose. (I don’t mind… there’s plenty of work for everyone.)

In fact, for some people in the “gig economy,” writing for clients is the fastest, easiest way to break free from their job and start their own online business. If you choose that path, you can always transition from being a writer-for-hire to just writing copy for your own businesses and products.

Great News: It’s Not That Tough

Copywriting is a skill that can be learned by just about anybody.

Even if you don’t consider yourself a “writer.”

Even if you didn’t get good grades in English.

If you can write good basic English, you can learn the skill of copywriting. Ever write a memo at work? A love letter to your sweetie? Then chances are you have what it takes to be a copywriter.

All you need now is someone to show you the proven formulas, the hidden structures, and the time-tested tactics of sales copy.

And that’s exactly what I’m going to do in this online coaching program.

What the So-Called “Gurus” Won’t Tell You

Here’s the “dirty little secret” most of the so-called gurus simply won’t tell you: they’re almost all great copywriters.

Even though many of them may now hire others (like me, for instance) to write their copy, every single one of them knows: it’s the copy that makes them rich.

That’s why they’re willing to pay big bucks to have their copy written. I know – I get paid large sums of money to write copy for websites and marketers.

My minimum fee for a new sales letter is $150,000.

You may not want to be a copywriter for hire… but if you learn the skill of copywriting, you can use the power of copy to multiply your sales and profits.

And if you need some quick cash, you can always take on a client or two…it’s the ultimate “safety net.”

Why Would I Teach My “Secrets”?

If I were you, right about now I’d be wondering, “If this guy is making so much money as a big-shot copywriter, why on earth would he teach other people how to do it themselves?” Here are the reasons why…

  1. My top-tier clients already know how to write copy. Some of them are better copywriters than I am. But they don’t have time to write their own copy, so they call on me. That won’t change, no matter how many people I teach to write their own copy.
  2. Many people can’t afford me. I get calls and emails each week from people who just can’t pay me the $150,000 + a percentage it takes to get me on a project.
  3. There’s plenty to go around. Some have asked, “Ray, won’t this create a lot of ‘mini-Rays’ who will compete with you?” There are more than enough clients and JV partners to go around. Not only am I happy to teach you how to write copy… I will teach you to get clients and get paid for your copywriting! I’m not worried about competition. There’s more than enough for all of us. (Heck, I turn away jobs every week as it is.)

A Six-Figure Annual Income … For Life

Please understand, this is not some “get rich quick” scheme.

This is a serious business skill that can provide you with a comfortable six-figure annual income for the rest of your life.

You can run your business from anywhere. You can dream up promotions and campaigns, write the copy, and put the plan into profit… all in the same day.

And yes, you could “retire” from your present job, and use your copywriting skills to build your own marketing empire – working wherever and whenever you want.

I have run my business from all over the USA and Europe:

  • Working from home in the Northwest US (sometimes at my house, sometimes from my office 5 minutes away, and sometimes from Starbucks!)
  • On the road in my 32′ motorhome (I sold the coach, and we’re looking at new ones now)
  • Traveling to Chicago, San Diego, Los Angeles, Seattle, and New York…
  • On vacation with family in Michigan, the Carolinas, Utah, and Montana…
  • And from England and Scotland…

My results are not typical – you’ll have your own results. Want to join me in the club of getting results that are “not typical”? Want to know how I manage to get these unusual results?

I owe all of it to copywriting!

What will you do with your copywriting skills?

  • Will you finally get your online business started? 
  • Will you write copy freelance, and live a life free from offices, meetings, and memos?
  • Will you take your existing online business and multiply your profits using the power of copy?

Or will you keep struggling along like the 70% of business-owners… who inevitably fail?

Here’s What’s Included

Copywriting Academy is a complete, 100% comprehensive online learning-and-doing system that not only teaches you how to write copy that sells your products, services and ideas… but also helps you get it done while you learn.

You work at your own pace – go as fast or as slow as you want.

The techniques, tools and templates are yours, and you can use them to write as many cash-creating promotions, sales letters, product launches, and email campaigns as you want.

For Your One-Time Investment, You Get LIFETIME ACCESS…

Sure, you know you need to master the art and science of copywriting. But what if you can’t wait 10 weeks to finish the entire, comprehensive Academy training? What if you need to bring in some cash in the next 24 hours? In this session, I give you a template, some quick, easy-to-follow instructions, and walk you through examples. You will craft quick copy that creates cash… and you’ll do it in about an hour!

  • This Session has deep principles baked in. Powerful core skills of Master Copywriters are installed into your nervous system in one hour.
  • I’ll give you The World’s Easiest Copy Template™. This is one you’ll use over and over again, and it will make every communication in your life more effective.
  • The 3-Step Delivery System that allows you to bring in money when you need it, often in mere hours. This System will make you a Cashflow Engineer™.

This is the Core Training of the Academy. In this Session you will gain the essential moves that will make you a master. Bruce Lee once said, “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” While I am giving you more than one “kick” to practice in this Session, this handful of systematic tactics will make you a copywriting force to be reckoned with.

  • How to write the one Magic Sentence™ that will become your Persuasion GPS from now on. This Magic Sentence™ is deceptively simple – yet has revolutionized many businesses. Your business is next!
  • What screenwriters and novelists know that marketers don’t – the power of selling and persuading through story. And this is more than just a re-hash of Joseph Campbell’s Hero’s Journey … telling a story is not enough. You must tell the right story, in the right way, to the right people, at the right time.
  • The Buyer’s Journey Genius Map™ is a slick, high-resolution  info-graphic that helps you walk your reader through the 12 Gates every buyer must pass through before they decide to buy.
  • The Deeper Secrets of the P.A.S.T.O.R. Framework™. What I teach publicly is merely the tip of the iceberg – under the waterline, there is a lot to see. This session takes you from White Belt to Black Belt level mastery of P.A.S.T.O.R.
  • The Perfect Sales Letter Checklist™. This simple tool, suitable for laminating, will be your Copywriting Safety Protocol – never again leave out an important element of your copy. Make sure every Sales Letter you (or your writers) produce contains every crucial element.

In a day when most everyone is faced with an overwhelming mountain of text to read (in magazines, newspapers, on their computers, their tablets, and phones)… how do you cut through the clutter? The answer is in your headlines and subheads. You’re getting the “secret sauce” of attracting the attention of readers, standing out in a sea of sameness, and rising above the mass of the mediocre.

  • The most important copy on your sales page is NOT your Headline. In this session,  I will prove this – and I’ll show you the exciting implications of this contrarian viewpoint,
  • Free-Forever Access to the Infinite Headline Swipe File™ – never again be “stuck” for a powerful headline idea.
  • The 5 Headline Archetypes. If this is the only thing you ever know about headlines, it would be enough.
  • 21 proven templates that will have you generating subheads faster than Krispy Kreme cranks out donuts.
  • My secret weapon for knocking down the wall of skepticism & doubt surrounding most of your customers. Once you understand the power of O.P.E.N. you will be able to generate near-instant rapport (using words on a screen!).
  • Turn up the “EQ” with the most powerful (and dangerous) type of headline known to humanity. This is not an exaggeration. Use with caution.

Many would have you believe it doesn’t “work” any more. But I’m here to proclaim the truth: the rumors of the death of email have been greatly exaggerated. The more subtle truth is: what worked 5 years ago won’t work this year. Heck, what worked last year won’t work this year. In this session, you’re finding out what does work. Now.

  • The indisputable, easily verifiable fact that email is still the #1 method for driving sales online. If you have a traditional, brick & mortar business… welcome to the Promised Land. You’re about to gain superhuman marketing powers that leave your former competition wondering what just happened to them.
  • The 3 Core Email Types, what they do, and why you should be using all three.
  • The perfect frequency for emailing your subscribers. Prepare to be shocked.
  • The 3 Email Sequences every small business owner needs to have working on automatic pilot… even if you don’t have a website!
  • Ray’s Email Treasure Box: Email templates for all 3 Core Types, all 3 Sequences, and more! This is literally “swipe and deploy” email writing.

The most powerful force in copywriting may be the humble bullet point. Have you ever had this experience: you’re reading sales copy, and not sure whether you’re going to buy the product … until you read that one bullet point. That one, incredible, curiosity-invoking bullet point. The one that made you say to yourself: “Okay, I’m going to buy if only to know what the heck this bullet is all about!” Fortunes are made on Bullet Points alone. Nearly every sales letter I see these days has two fatal flaws: (1) not enough bullet points and (2) bullet points done wrong. After this session, your copy will have neither of those flaws.

  • Lessons from The World’s Greatest Copywriter You’ve Never Heard Of. This gentleman gave birth to more profit-pulling copy than 99.99% of all copywriters. Most of that copy was in the form of bullet points.
  • The secret to writing irresistible Bullet Points. How to integrate the 5 Emotional Motivators into your Bullets with ease.
  • The Ultimate Bullet Point Swipe File™. This endless resource of great bullet points will always be available to give you new & innovative bullet point copy.
  • Ray’s Proven 101 Bullet Point Templates. Plug & play – fill in 4-5 blanks once, and generate 101 Bullet Points in seconds.

Imagine Your New Life

Let’s try a little “thought experiment.”

Imagine yourself waking up on a bright, sunny morning.

You don’t wake up to an alarm.

You wake up when you’re finished sleeping.

You get out of bed, slip on your robe, and make yourself a cup of coffee (or your favorite morning beverage).

Maybe you’re leaning back in your chair, sipping your beverage, enjoying the morning sun. You check your email, and discover you’ve made thousands of dollars overnight, while you were sleeping.

In fact, you made more money overnight than you used to make in a month.

You decide to spend the day doing what you want, spending time with your friends, instead of “working.”

Life is surely different than it was in the days when you had a “job.”

Fast-forward to the next day. You wake up, have your breakfast, and look at your email again.

Imagine your delight as you realize you made $25,000… just by sending out one email the night before!

Alright, step back from this scene for a minute and ask yourself a very important question.

Just one question.

What if this could be your new way of life?

If that could really be true… aren’t you the least bit excited?

Can you feel the happiness that comes from knowing something good is about to happen?

How much more freedom, happiness, and joy could you be experiencing right now if your life was like the scenes you were just imagining?

Here’s another question to consider: What if you could go through life without worrying about what things cost?

I can certainly remember a time in my life when I couldn’t go to a restaurant without ordering from the right side of the menu…you know, the side with the prices. I always had to check and see how much the food cost before I ordered it.

Do you know what it’s like to never worry about the prices?

Or… what if your annual income became your monthly income?

Think about it – making the same income in a month that you now make in a year. It happened for me.

It’s happened for plenty of others. It can happen for you, too.

Copywriting is the fastest, easiest, and surest way to boost your sales and profits without increasing your advertising or promotional spending.

Are you ready to boost your sales and profits by improving your sales copy?

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