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[Download] Russell Brunson – 10x Secrets

Russell Brunson - 10x Secrets

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Discover The “Almost Backwards” Selling
Secrets ANYONE Can Use To Sell 
 More Of Their Products…
 From Stage…
 On A Webinar…
 During A Facebook or Instagram LIVE…
 And Even When Selling In Person…
From Russell Brunson

Boise Idaho
Dear friend,
On April 16th last year, I received a life-changing phone call from Grant Cardone.
 
He told me he was hosting his new “10X Event” where 9,000 business owners and salespeople would be attending, and wanted to know if I’d be one of his keynote speakers.
9,000 People!?!
I didn’t even know it was possible to get that many to attend an event like that…
But I told him “Sure…if you can pull off getting 9,000 people there, I’ll come and speak.” 
“Well, how much would you charge for that?” he asked.
I told him my fee…
“I want to make at LEAST $1 Million if I’m going to leave my family for a weekend and come speak…”  
There was about 5 seconds of silence…

…and then I could hear him audibly laughing into the phone at me…
“Russell, there is NO WAY we’re gonna pay you even a fraction of that!” 
 I smiled, and then said… “Ok, how about this…”
“Instead of YOU paying me $1 Million…

What if I do your keynote for FREE!?!”
But,” I added, “I want to offer one of my products for sale at the end of the speech…

And, I’ll even split the earnings with you 50/50.
Grant laughed at me a 2nd time, thinking he had easily gotten the better of me, but then he agreed.
(If only he knew then how much that ONE speech would actually generate… ha ha)
The deal was made…
And after I hung up the phone, I smiled and told my team that we had a new goal
I wanted to NET $1,000,000 / hour.
In order to do that, that meant I’d have to actually sell $3 Million In 90 minutes.
Yikes…
 
But, I knew that with 9,000 people in the room, it would be possible…
We spent the next few months choreographing and strategizing how we were going to make this goal happen, and then…
On February 23, 2018 at 10:30 AM I was scheduled to step out onto that stage…
In that moment, it was kind of like Babe Ruth stepping up to the plate and calling his shot, and pointing out into the stands.

I had presented many, MANY keynotes before, but let me tell you…
NOTHING can prepare you for looking out at a sea of 9,000 faces staring back at you…
…all of them hoping you’ll have some nugget of wisdom that will change their life!
I was equal parts excited and a nervous wreck…

I knew that what I was about to tell them would without a doubt change their business forever…
“5 minutes, and then you’re on…”
The nerves turned into full-on butterflies in my stomach, and my heart started racing.

My legs started nervously fidgeting, and I began shifting my body side to side, side to side…
(Anything to take my mind off of the fact that I was about to talk to over 9,000+ people!)
Calm down… I commanded myself.
In a fuzzy blur, I heard fragments of the blaring voice come over the loudspeakers, announcing the intro they had written for me:
“Russell Brunson is an American Storyteller…

Sold hundreds of thousands of books…
Popularized the concept of sales funnels…
The internet’s favorite entrepreneur…
Founder of ClickFunnels…
Internet genius…
PLEASE HELP ME WELCOME
MR. RUSSELL BRUNSON!”
I stepped out onto the stage,and something incredible happened…

My butterflies finally went away, and the excitement starting pouring in…
And then I started…

Slide by slide, I delivered my speech…
And just as we had agreed, and the end  of the presentation…
I made a special offer to the audience…
And then it happened…
People jumped out of their chairs…

They started running (not walking) to the back of the venue…
They stampeded their way up the stairs and around the corner, to our product tables that were set up…
The next 6 hours was a whirlwind…
I stood in line for almost 6 hours, taking pictures with each person who bought my product!
After that, I went went back to the hotel room to rest with my wife, Collette…
While my team was up in a secret hotel room processing orders.
We laid down in the bed and instantly passed out.
I woke up 2 hours later, and had to get an update…

So I went into the room where my team was processing orders and asked for the grand total…
Drum roll please…
$3.2 MILLION Dollars…!
We did it!

And as you can see from the video above, we crushed the original $1 Million-dollar goal, and ended up generating $3.2 Million with just one 90-minute keynote presentation…
Which means…
My net take home as a speaker was over 
$1 Million PER HOUR,
officially making me the #1 highest paid speaker in the world! 
That’s more per keynote than TOP professional speakers like:
Tony Robbins…
Arnold Swarzenagger…
Oprah Winfrey…
Bill Clinton…
Ellen DeGeneres…
Richard Branson…
And Marc Cuban… COMBINED!
The only speaker that even comes somewhat CLOSE to this is Donald Trump, earning anywhere from $1 Million – $1.5 Million per keynote…
(But, I guess he is the President of the United States… it makes sense that his fees are similar to mine.. Ha ha)
Now, I know what you’re probably thinking…
There’s NO Way That Russell Could Possibly Get Paid MORE Than The President Of The United States To Speak… Right?
But you have to understand that there are actually TWO ways to earn money as a speaker…
#1 – Become FAMOUS, and get paid to SPEAK.
I showed you above what some of the highest paid speakers charge for just ONE keynote…
Tony Robbins charges $200K+…
Arnold Schwarzenegger charges $250K…  (and he requests a private plane for him and his team to be provided by the client!
And several athletes like Magic Johnson, Lance Armstrong, and Tim Tebow charge a minimum of $100K each!
That’s how much they can command to speak ONE time!
That’s because they’re famous.   
Pretty decent money for a single speech, right?
Don’t get me wrong…
 You can make a HUGE amount of money going this route…
…IF you’re famous.
So, that’s awesome if you’re already famous…
But what about people like me and you who probably aren’t that famous…
Are we just screwed?
Not at all!
In fact, there’s a way to earn MORE money than even the highest-paid famous speakers, (whether anyone knows you or not!)
Outside of my niche, I’m not famous at all!
  •  I can go to the grocery store…
  •  Drop my kids off at school… 
  •  Take my wife out to her favorite restaurant… 
  •  Take my family on a vacation to Disney… 
…and nobody knows me!
Which (BTW) is REALLY nice. Being famous seems HORRIBLE…
So even if you’re like me, and you’re NOT famous, there’s a 2nd way to earn money from speaking…
And this way (as you’ve seen above) you actually get paid MORE than a celebrity!
Let me explain the 2nd way you can get paid to speak.
#2 – Speak for FREE. (And get paid to sell your products at the end of your presentation!) 
It might sound completely backwards, but the best way to get paid MORE is to speak for FREE.
I don’t speak often anymore…only about two times per year.
But, when I DO speak, I don’t charge a penny.
And yet, I earn upwards of a $1 Million per hour (or more) on the presentations I give! 
Here’s the difference…
I’m a “platform-selling” speaker.
Which means, I don’t charge any speaking fees.   
Instead, I make my money from the products and services I sell at the back of the room when I finish my presentation.
You can make a crazy amount of money as a platform speaker, just by doing one 60-90 minute presentation!
Let me ask you something…
Have you ever witnessed a stampede of buyers RACE to the back of the room, order form in hand, practically begging to purchase the product they just learned about?
It’s called a “table rush”.
And once you see it for yourself, you will NEVER forget how powerful it is!
I want to show you how to inspire your audience to jump out of their seat and create a SWARM around your product tables in the back of the room!
And that’s why I made the deal with Grant that I did…
Because I knew that most of his speakers were the first type of speaker… they all got paid to speak.
But I’m the 2nd type of speaker… the one who makes the money for the event.
Now, I’m the first to admit, I’m not the best salesperson in the world.
In fact…
You Can Probably Even Outsell Me…
I’d almost guarantee you’re far better at face-to-face selling than I am!
Like everyone, there’s a few things that I’m really good at…
I’m not the BEST at one-to-one selling.
But, I’ve mastered a different skill…
I’ve Mastered The Lost Art Of “One-To-MANY” Selling… 
You can probably close a higher percentage than I could selling one-on-one…
But, because I’m able to speak to 100 people…
Or 1,000 people…
Or 9,000 people all at once, with ONE speech…
And, because I know how to craft and structure my presentation…
 I’m able to make MORE money in a fraction of the time!
When you are selling face-to-face, you have the unique ability to ask specific questions, get their personal feedback, and resolve their objections on-the-spot… right?
When you’re in a room (or virtual room) you can’t really ask questions and get answers from THOUSANDS of people…
…so you need to create your presentation in a way that resolves all of their objections for as many people as possible.
Once You Master That, You’ve Mastered
The Art Of Mass Selling!
I’m able to sell 9,000 people at once, with ONE 90-minute speech, instead of 1 person at a time, face-to-face.
Are you getting this? 
Are you starting to see WHY the 2nd type of speaking is so valuable and powerful?
That night, after I spoke I got a call from Grant saying:
“I’ve NEVER Seen Anyone Do Anything Like That!
How Did You Do It!?!”
This time the phone call with Grant was a little different.. this time I was the one laughing… 🙂

I told him that I’d LOVE to show him how I did it… but that I’d also LOVE to show EVERYONE who was at the 10X event behind the scenes of what they had just experienced…
So I asked him if I could go BACK on stage the next day (which wasn’t planned or in the schedule), and offer to show him and the audience exactly how I did it.
He agreed, and the next morning I got back on stage and asked everyone if they would be interested to see HOW I did what I did…
Here is a quick video of what I told the entire audience:
After seeing almost all 9,000 hands raise, I agreed to do a special bonus training specifically for them, showing them how to sell to the masses.

 
(You see, this room was full of the BEST sales people on planet earth… but no matter how good they are selling one-to-one, because I could sell one-to-MANY, I was able to make more in one hour then even the BEST of them make in an entire year!)
I had planned on teaching for 90 minutes, but when I got home and started the training, I couldn’t stop, and one hour quickly turned into two… and then three…
And we ended after over 6 HOURS of training!
In this training, I go through everything:
  • How we         created our offer (and how to use this process for ANY business)…
  • How we         structured each part of the presentation that I delivered on stage…
And then…
I go through the actual 90-minute presentation with you, slide-by-slide, minute-by-minute…
I’ll play the presentation for a minute, and push pause, and tell you:
  •         “Here’s what I’m actually doing here…”
  •         “Here’s the psychology behind what I did…”
  •         “Here’s why I said this…”
Now, this training (and my play-by-play selling process that you learn from it) could easily be sold for over $10,000.

Think about it…
A process that gives you the SKILL to sell on any platform, (stages, webinars, FaceBook or Instagram LIVES) and make more in an hour then most people make in a year?
Easily worth $10,000 or more…right?
Heck, just one presentation in front of the right audience will make you more then that if you totally mess it up… (and just imagine when you do it RIGHT!)
These Are The Simple “10X Secrets” I Use In EVERY Keynote To Make More Money Than ANY Other Paid Speaker In The World!
And This Script Is The SAME Script We Use For Our Webinars, Our Facebook and Instagram Lives To Grow Our Companies At Record Rates…
In fact, this year my company ClickFunnels hit #76 on the INC 500 list, and guess how we grew our software company this fast?

Yup, you guessed it, with webinars using this SAME presentation script.
The SAME on you will learn and master when you get access to the 10X Secrets training program today!
So… You Might Be Thinking:
“But Russell, I Don’t Speak On Stage… What Does All Of This Has To Do With ME!?” 
Well… EVERYTHING. 

Pay close attention to this next part…
The reality is that not everyone reading this will have a chance to speak on a stage in front of 9,000 people…
The likelihood of you making $3+ MILLION dollars in an hour probably isn’t going to happen…
But, the script I created and used to sell at Grant Cardone’s 10X event is the SAME script I’ve used for myself and my clients to sell millions online each year on:
  •  LIVE And Automated Webinars…
  •  During A Facebook Or Instagram LIVE…
  •  And Even When Selling In Person…
In fact…
We have people in every market and niche who are using this SAME  SCRIPT in their own businesses! 
They use it to sell EVERYTHING you can dream of, like:
  •  Supplements…
  •  Real estate…
  •  Software…
  •  Weight Loss…
  •  Copywriting…
  •  Investing & Wealth management…
  •  Skincare…
  •  Pet Supplies…
  •  Gym membership..
  •  Chiropractic…
  •  Coaching/Consulting…
  •  Dental…
  •  Sports/fitness training…
  •  Interior Decorating…
  •  and many, many more!
And, even some things you probably never dreamt of or imagined…
Like ORGANIC SOAP!!!
Yes, Jaime Cross, who went from selling her organic soap at flea markets, now makes over a million dollars a year using my script on her FaceBook lives!
Now, my biggest fear in telling you that I made $3.2 MILLION in 90 minutes (and telling you the story behind it) is that I know what some of you are already thinking…
“But Russell…I’m never going to speak on stage.”  
If you never set foot on a stage, that’s 100% ok… (because you can STILL earn more money speaking than other highly-paid speakers!)

Think about it…
Every single day, you’re on some sort of a platform…right?  
Sometimes your platform will be having a conversation face-to-face…

Sometimes that platform is negotiating with someone in a meeting…
  •  Or over the phone…
  •  Or speaking on a FB Live…
  •  Or a podcast…
  •  Or Instagram…
  •  Or YouTube…
This script I’m going to teach you works in any business…
It’s the same process I’ve used to grow ALL of my companies.
It’s the same process I’ve used to help over 375 business owners sell over $1 Million each inside their funnel, and earn their way into what we call the “Two Comma Club.”
It’s the same process that I’ve used to help 32 business owners generate over $10 Million in their funnel!  
This process works over and over and over again,
  •  No matter what market or niche you’re in…
  •  No matter if you’re selling from the stage, or a webinar, or a business-after-hours meetup, or on FB LIVE!
  •  No matterif you’re starting from ZERO (like I did) and nobodyknows who you are!
Here’s the POWERFUL thing you need to understand about that…
The persuasion techniques that I used to sell to a packed venue of 9,000 people are the SAME techniques that you’ll use EVERY day to sell to your customers…
…no matter which platform you use!
When you learn and master this ONE skill, you can speak (and SELL) anywhere!

Don’t forget…
When you get started with 10X Secrets today, you’re going to get all 3 trainings inside the 10X Masterclass…
Session #1:
Creating An Irresistible Offer
This training will help you easily transform and structure any product idea you have into a no-brainer OFFER for your audience!
Session #2:
The NEW Perfect Webinar
This is is the training and sales SCRIPT that I talked about that helped me go from speaking and getting no sales, to speaking and getting $3 Million-dollar table rushes!
Session #3:
“HOW I Earned $3 Million In 90 Minutes” 
This is the SAME training that I mentioned earlier, where I go through my entire 90-minute presentation with you, slide-by-slide, minute-by-minute!

You’ll discover the hidden selling techniques behind what I did in key parts of the presentation, and then I’ll explain WHY I did it!
Get access to EVERYTHING that I’ve talked about so far, plus so much more!

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