Landing Page Copywriting Template [Fill In The Blank Copy That Converts]

I know this is true about…

MY ONE READER

My one reader starts as a _____-aware ____________ who _________ because ______________.

The pain that drove me here is ____________________. I most recently felt that pain when I was _______________. The pain first hit me _________ ago, which means I’ve been living with this pain for ___________. If you’re wondering why I’ve taken _________ to solve it, it’s because ______________________ and I ____ want to ______________. So now I’m in ______ pain (that I haven’t solved yet!) – and it manifests like this: ______________________________. And I feel ________ about it all.

I _____ believe my pain (with/in _______) can be solved. A solution that solves my pain will, at minimum, _______________. It will also ________________. Those are both must-haves – I won’t change any part of my life for anything less. But what I really wish a solution would do for me is _____________________________. And, if I had my way, it would __________________.

The products that I might consider as the right solution for me are ____________________________________. What I like most about _________ is ___________________ – but _________________. What I like most about _________ is ___________________ – but _________________. What I like most about _________ is ___________________ – but _________________. So I’m just not sure which one to choose.

In order to know it’s time for me to choose ________, I’d need _________ to offer me _______________. But even then, I’d worry that __________ and I’d have to _____________.

The emotional stuff:

My heart’s desire that no _______ solution has helped me fulfill is _______________, which reflects my deepest values (like _________) and which is related to a goal I thought I would have achieved by now: ________________. Although I’ve tried to achieve this goal, I’ve been failed by ___________________. Perhaps I would’ve solved it earlier, but I struggle with _____________, which has led to regrets like ______________. With all that I’ve been through, I know that, the only way I’d risk trying something and failing again is if I knew for certain that the new solution would _____________________.

The context stuff:

Where are they standing, sitting or laying right now?

What were they looking at just before this? How did that make them feel?

What size is the device they’re on?

Are both their hands free to engage?

Who else is pressuring them to solve their problem?

I know my One Reader will want…
MY ONE OFFER

By the time my One Offer is presented, my One Reader will be ________-aware.
S/he will happily trade __________ to get ____________.

I’m going to acquire ____________, which is available ________ ________ for _____ and which is trusted by _________________. I have good cause to believe this offer is THE offer for me because I’ve seen ____________________.

What worries me about ___________ is ______________. I’d like to know exactly _____________ and _____________. I need to see or know _____________ in order to feel good about this transaction.

Once I get _______ that leads to _________, I’ll be in a good position to get _____________, which will lead to _________________. This __________ is the ________ path to ___________________ – without it, I’m back to square one. Ultimately, I know my life is going to improve because I will ________________ – and it’s with that in mind that I give _____________.

I know my One Reader will be intrigued by…
MY ONE BIG IDEA

My One Reader will be intrigued and captivated by the idea that __________________________, which will lead nicely to my One Offer.

The Story Not Yet Told / The Opposite

Smash Two Ideas Together

I ______________________ but at the same time I believe ________________. So to intrigue me, I need to hear _____________________________.

I ______________________ but at the same time I’m moved by ________________. So to intrigue me, I need to hear _____________________________.

THE LITTLE LIST OF BIG IDEAS

I know my One Reader will be put at ease by…
MY ONE PROMISE

By the time my One Offer is presented, my One Reader will be ________-aware. S/he will happily trade __________ to get ____________. The primary outcome my One Reader will receive is ______. If my One Offer fails to deliver that outcome, I promise to make up for it by _______________.

While it’s true that my heart’s desire is ______________, I cannot be sure that this solution will help me fulfill that desire. I don’t expect a miracle cure, but I also don’t wish to be lied to or caught in a bait and switch. To set my mind at ease – and ensure I don’t look like a fool in the eyes of __________ should this solution fail me – I need to know that I have this recourse: ____________________.

THE RULE OF ONE THAT GOVERNS THIS LANDING PAGE

My one reader starts as a _____-aware ____________ who _________ because ______________. By the time my One Offer is presented, my One Reader will be ________-aware. S/he will happily trade __________ to get ____________. The primary outcome my One Reader will receive is ______. If my One Offer fails to deliver that outcome, I promise to make up for it by _______________. My One Reader will be intrigued and captivated by the idea that __________________________, which will lead nicely to my One Offer: _______________________________.